First, SUPER BOWL’S GREATEST COMMERCIALS 2016 will celebrate 50 years of great Super Bowl commercials with a top 50 countdown culminating in a live announcement of the greatest Super Bowl commercial of all time from Levi’s Stadium in Santa Clara, Calif. home of SUPER BOWL 50. It is hosted by Boomer Esiason, Analyst for CBS Sports’ NFL pre-game show THE NFL TODAY, and Katharine McPhee, star of the CBS drama SCORPION.
The special will be a Super Bowl Commercial celebration where Frazier will take viewers through the top 10 spots revealed in the SUPER BOWL’S GREATEST COMMERCIALS 2016 special and offer sneak peeks of the highly anticipated commercials to air during CBS’s SUPER BOWL 50.
This year, SUPER BOWL’S GREATEST COMMERCIAL 2016 has the top editors and writers of Time, Inc. publications, including Jess Cagle, editorial director at People, Dalton Ross, executive editor-at-large at Entertainment Weekly, Daniel Roberts, writer at Fortune, Susie Poppick, associate editor at Money, Sean Gregory, senior writer at Time, and Richard Deitsch, senior editor at Sports Illustrated, as the Time Inc. Editorial Blue-Ribbon Panel in charge of ranking the 50 Super Bowl Commercials from spots 50 – 3. The top two commercials will be posted on CBS.com at 8:00 PM, ET/5:00 PM, PT, at which time viewers can vote for the greatest commercial of all time. The winner will be revealed live during the East Coast broadcast at 10:00 PM, ET.