Serena Williams hosted the ESPYS at a pivotal moment, stepping from the court into a new role as an on camera presenter. Disney brought me in to create a campaign that felt effortless and polished while giving Serena the space to find her own voice. With just four hours and more than 20 promos to capture, the day demanded a precise balance of performance, client collaboration, multiple script pages, and fast resets. The goal was simple: make the work feel natural, confident, and entirely hers.